Top 5 Benefits Of Using CRM Software For Your Business

Customer Relationship Management or CRM in shot is a system aims to improve relationships with existing customers. It also aims to win back former customers and finding new customers as well. CRM software facilitates collecting, managing and organizing custom information. CRM is a powerful management tool in use of large, medium and even small organizations. We have compiled a list of top 5 benefits of using CRM software for your business.

1- Customer Satisfaction:

Improving customer satisfaction level is the most prominent benefit of using CRM. With the help of CRM software, an organization can conduct marketing, servicing and selling of its products or services to its customers in an organized and systematic way. Therefore, you can provide better service to your customer. With the help of CRM software you have better understanding of customer’s concern. Your representative can retrieve all activity information to resolve the customer’s issue.

2- Customer Retention:

Customer Retention is another important benefit of using CRM. Keeping a high customer retention rate is the most valuable objective of any organization. By using CRM strategy, you will be able to have high customer retention rate which often translate into increased revenue for your company. According to the statistics of Harvard Business Review, 5% increase in customer retention rate can increase your revenue to 25% – 85%.With the help of the data collected, your team can reach out to satisfied customers at the most appropriate time to encourage repeat purchase.

3- Internal Communication:

Using CRM system helps in building up better communication within the organization. Data is shared among different departments which make you work as a team. Each employee will be able to entertain any query from customer. It will increase company’s overall efficiency and offer a better service to customer.

4- Optimized Marketing:

CRM system allows you to have more optimized, targeted and efficient marketing program. It helps you to identify the most appropriate time to promote your product or service. CRM will help you to organize your customers into different segments to identify the profitable groups. Therefore, This valuable information will help you to set up relevant promotions.

5- Valuable Insights:

CRM system helps you to determine the overall performance of your company. It stores all information in one centralized place. As a result, this will make it easier to analyze the company’s performance as a whole. Furthermore, You can easily generates reports as your CRM pinpoint important information such as lead generated, revenue, result of marketing campaigns etc. Better reported data means you will be able to make effective business decision at the right time.

Source: RE2QA Pvt. Ltd. hold the ownership of this content as it was originally published on their official blog by the name Top 5 Benefits Of Using CRM Software For Your Business. I have simply copied it with their permission.

Beginners Guide To Create SEO Content

For writing SEO content, you need to understand what SEO content is. Let us explain it mathematically. Let’s break SEO Content in two parts. One part is SEO and second is Content.

SEO is the abbreviation of Search Engine Optimization. It’s a set of techniques to optimize a website in such a way people can find it easily via search engines such as Google, Bing, Baidu etc.

Content is the information available on internet. It could be in the form of text, images or videos. If we join these two concepts together, SEO Content will be any content created and optimized for attracting more and more search engine traffic to your website.

Types of SEO Content

There are many different types of SEO content. We will discuss some of them in this article.

Articles:

This is the most popular form of content you can find on internet, newspaper or magazine websites. This includes news articles, features pieces or interviews.

Product Pages:

This is the focal point of any ecommerce website. A product page can serve as SEO content if created by a professional and as a landing page for PPC campaign.

Blog Post:

If you want to create content on regular basis, you need to have a blog. Blogs are of flexible nature. They can be used to host articles, lists, videos or any kind of content. They are more engaging and attract more links than any other web page. They play a significant role in building authority of your website.

List:

List is a kind of an article but the content is organized in the form of a list. For instance, “Top 9 Reasons of Mobile Application Crash” or “4 Most Important SEO Trends in 2019”.

Video:

This is the most interactive content on internet. There are fewer videos than text pages on internet. You can rank your video easily than an article or product page. Video is a great way to reach and interact with your audience. You can make a video tutorial about how to use a product or how to avail a services you are offering.

Slideshows:

A slideshow represent your content in such a way that images are more emphasized than text. Its purpose is to engage the reader with the content and make him interact with it.

Infographics:

An image can speak a thousand words. Infographics are images which contain large quantity of data in the form of text, graph and charts. However, they can’t be read by the search engines as text is embedded in the image. Therefore, you must optimize infograph with appropriate alt text . Similarly, optimize the rest of the page accordingly. These are few of the content types. There can be many more. So, be creative and don’t let anything limit you.

Tips for Content Optimization

Here are few tips to optimize your content.

Keyword Research:

You must do keyword research before you start writing. Focus on keywords which are popular and people are already searching for them. In simple words, write what people want to read.

Keyword Optimization:

You must learn where and how to use keywords in your content. Use primary and their LSI alternatives for maximum searchability.

Organization of Content:

It is very important to organize content in such a way that visitors can find desired information easily.

Promotion of Content:

Share your creation on social media to bring traffic to your website.

Tips for Developing SEO Content Strategy

Creating aimless content and hoping to achieve something is waste of time and energy. You need to stick with methodical SEO content strategy to achieve your goals.

Here are few tips for making a fruitful SEO content strategy.

Goals:

The first thing is to define and determine goals for your website or business. Are you looking to drive sale? Is this lead you want to generate? Or you want to get traffic for your website. Your goals can let you determine what type of content you should create.

Target Your Audience:

You need to find and target your audience. Different analytic tools such as Google Analytics can help you get a better idea about your audience. In addition, different surveys can also educate you about your audience. Therefor, think about what kind of content your audience is interested in.

Editorial Calendar:

Once you know your audience, start making an editorial calendar. It will be a schedule of when and what type of content you will create.

Evaluation:

You must regularly analyze your SEO content. You need to be aware of what is working and what is not. You must measure visitor’s engagement, page views, social shares, conversion rates etc.

Source: This content is the property of RE2QA which is a software company based in Fort Collins, CO. They are in the business of Web development since 2001. This article is also published on their official blog and replicated here with their permission.